When it comes to television, it is very hard to dodge the commercial bullet. So, when you want to sit down to a video on the Internet it is nice that you don't have to deal with that.....right, or are things changing with online videos and advertising. Online videos have really boomed in the past few years. Have to miss that new episode of your favorite show??? No need to record it, hop online and catch the full episode. However, don't think you can skip the commercials all together. Advertisers are now teaming up with the networks online too. Whenever I wanted to watch a clip from the Ellen DeGeneres show on msn.com, a Dentyne gum ad not only played before the video, but a poster ad popped up on the side while the ad was playing. The pre-roll ad only lasted a few seconds, but I still felt as if I came there for the video, and that is all I wanted to see at the time, However...next time I'm checking out at the grocery isle, dentyne may be the gum I choose, just because it is in my head now. It's not only new media that is turning to video. Newspapers, which are traditionally print only, are now turning to videos as well. For example, the New York Times has a spot on its site that is strictly videos. It's almost as if it is a newscast and not a newspaper. Advertisers are not the only people interested in the online video boom. Average people are now taking advantage of the net.
I believe that a person could possibly make a lot of money from user generated content. For example, Chris Crocker was the man behind the infamous "leave Britney alone" you tube video. He now has a potential television show deal and premiered on many television shows. You tube gets millions of hits daily. It is sites like that which raises a challenge for advertisers. Not only is it difficult for advertisers to stick out online, but many user generated content videos do not roll ads before them. Therefore, if advertisers can not work out a deal with these sites, then they must figure out a way to get their video ads out there in a memorable way. Burger King, is a great example of that. They collided online video games and their product on the web. That is innovation!
2 comments:
its good to know that if you do miss a favorite show's week episode, you can go online and watch it with ease.
I think the sponsorships on full TV episodes can be a bit much. They have the pre-roll, then the 'commercials,' plus the skin surrounding the whole thing. We get it already! I understand what they're going for, but, sometimes I think they just overdo it.
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