Let me start by saying that I will definitely leave Britney alone if it means sparing me from seeing that poor guy suffer another mental melt down. I couldn’t stop myself from watching it; I guess that just proves that everyone loves to watch a train wreck. Just like Britney herself, who has been described as a train wreck, is often times the top story on popular news stations like CNN. Why do the American people like topics like that? That question, however, is complex. The person that is in the infamous “Leave Britney Alone” tape is named Chris Crocker and he is now a household name. The video, just this week, has gotten around 8 million hits. This brings me to the next topic of interest, internet content and advertising.
As an online advertising expert, I would advise my clients to advertise in places that are well known. I believe Secondlife.com failed because it was relatively unknown and underdeveloped. I could see where the site wanted to go, but they fell short in execution. It came off to me as a site for advertisers. I don’t know anyone (that isn’t an ad. major) that would specifically seek out a site for advertisers. An advertiser’s objective is to get their ad seen in ways that may take the consumer by surprise. As I stated before, I believe sites like myspace are great ways to advertise if you are focusing on the age range including teens-24yrs old. Movies that target that age group have already taken advantage of the site. The Simpson’s Movie, for example, marketed on myspace. Millions and millions of users get on the site not seeking out an ad, but can’t end up avoiding it which is why it works and secondlife.com doesn’t.
After reading the Chanel article, it is good to know that they are thinking of the next generation. Their target market now my not being using interactive media as much as the next, however, they are doing things now, to make sure that the next age group is targeted early. Maureen Chiquet, global chief executive at Chanel, even stated that they couldn’t “afford NOT to advertise that way.” Chanel also has the right idea by finding content that is relevant to their product. They teamed up with many beauty blogs to advertise their new website. Coco Chanel is also using younger actresses in their ads. This is another way of targeting a younger audience because they can relate to the young star.
Finding content that is pertinent to one’s advertisement is a different form of niche marketing in my opinion. I believe it is good to do that in most cases. Such as in the case of Chanel, they have a very narrow market so it is a good idea to target beauty sites to carry their ad. However, movie production companies have the leeway to advertise in a broader manner and do not need to pay attention to content as much.
As an online advertising expert, I would advise my clients to advertise in places that are well known. I believe Secondlife.com failed because it was relatively unknown and underdeveloped. I could see where the site wanted to go, but they fell short in execution. It came off to me as a site for advertisers. I don’t know anyone (that isn’t an ad. major) that would specifically seek out a site for advertisers. An advertiser’s objective is to get their ad seen in ways that may take the consumer by surprise. As I stated before, I believe sites like myspace are great ways to advertise if you are focusing on the age range including teens-24yrs old. Movies that target that age group have already taken advantage of the site. The Simpson’s Movie, for example, marketed on myspace. Millions and millions of users get on the site not seeking out an ad, but can’t end up avoiding it which is why it works and secondlife.com doesn’t.
After reading the Chanel article, it is good to know that they are thinking of the next generation. Their target market now my not being using interactive media as much as the next, however, they are doing things now, to make sure that the next age group is targeted early. Maureen Chiquet, global chief executive at Chanel, even stated that they couldn’t “afford NOT to advertise that way.” Chanel also has the right idea by finding content that is relevant to their product. They teamed up with many beauty blogs to advertise their new website. Coco Chanel is also using younger actresses in their ads. This is another way of targeting a younger audience because they can relate to the young star.
Finding content that is pertinent to one’s advertisement is a different form of niche marketing in my opinion. I believe it is good to do that in most cases. Such as in the case of Chanel, they have a very narrow market so it is a good idea to target beauty sites to carry their ad. However, movie production companies have the leeway to advertise in a broader manner and do not need to pay attention to content as much.
2 comments:
tormenting britney spears will never go away just like the thought of micheal vick killing dogs and o.j. being innocent. besides that, i agree with advertising on sites which are well known simply for all of the perks it has and the advantages.
Britney is better off being tormented in the media. Any press is good press. I had never heard of second life either. All I have heard of is zwinky, and that is just one annoying commercial.
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