Wednesday, August 29, 2007
Online Advertising
Whatever life was an amazing idea from a not so predictable source. Ashley is your typical 17 year old, but she developed a website beyond her years. Online advertising is a bit more complex in that it does require a lot of computer and graphic knowledge, however, it can be refreshing for consumers. I think it is refreshing because there is not as much clutter as there is when you sit down to watch a television show. The internet is always changing and modifying, as does the ads on it. After reading a New York times article, this was more apparent. When it comes to the internet, the ideas are endless for ads, like this one for Mountain Dew. When companies put there ads on sites, such as mypsace, it will be seen by millions of users across the world. Is there a better way to reach the masses? Companies that have movie releases aproaching have been using myspace to their advantage. They will create a myspace page for the movie or use the log in page as a canvas for their movie promotion. Using the log in page is particularly smart because all users must go there to get on their page, there is no getting around it. So not only does online advertising give a designer more options of creativity, but internet surfers are more likely to at least glance at the ad, rather than change the channel or turn a page as they may do with other forms of media.
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4 comments:
I believe the Myspace ads are extremely effective, as there is no getting around them. I believe in the future we will start to see more full page sponsorships much like those currently on Myspace.
I agree with many of the points in your blog:
1) Tv ads have become really cluttered and to me an annoyance.
2) Internet ads are refreshing and if you don't like them then ignore them.
But, we will see if this will be good enough for the advertising world!!!???
I think MySpace has definitely started a trend with their advertising strategies. More than seeing if the ads themselves withstand the test of keeping a youthful market's attention and traffic, I'm interested to see how long networking sites like MySpace and Facebook themselves last.
yeah it is crazy how pretty much anybody can come up with the next big thing, even a 17 year old girl. These new sites are great and innovated and there are plenty of opportunities there
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